Customer insight
At the heart of MGt’s service delivery technology platform is our industry leading CRM system, Profile, which provides a single view of the customer across multi-channels and platforms and has fully integrated and automated front and back office services.
MGt's comprehensive range of customer management services can be tailored to meet the specific needs of our clients enabling delivery of superior customer care across the full customer lifecycle spectrum - from acquisition, servicing and sales development through to customer retention.
Designed specifically for the demands of the broadcast, new media and communications industry, and built by MGt, Profile is a complete customer management and billing software suite that provides our clients with a complete solution centered on integrated and automated customer and back office services. This sophisticated offering can support all types of pay and transactional services such as on-demand content, video-on-demand, pay-per-view, micropayments and subscription models. These services can be supported across multiple platforms including Digital Satellite (DTH), Digital Terrestrial (DTT), IPTV, Cable and Broadband.
Profile’s robust and comprehensive functionality consist of advanced consumer-focused applications, which are trusted and relied on by our clients who wish to continue the development of their customer relationships in order to increase incremental sales, improve customer satisfaction and consequently enhance brand loyalty. Profile’s functionality is essentially at the core of providing a single customer care and billing solution for broadcasters, new media and communication companies who increasingly offer their services on multiple platforms or devices.
Collating one view of the customer across all service platforms, Profile intelligently facilitates one-to-one customer relationships, with a much lower total cost of ownership. Profile’s parameter-driven design allows it to be easily tailored to the most demanding business requirements. The technology is future-proofed through a robust and detailed long-term product roadmap which ensures the Profile Software Suite stays at the forefront of both technology and market developments.
The Profile Software Suite provides organisations with a wide range of tangible business benefits including:
- Modular design
- Ability to scale to large volumes
- Ease of integration
- API integration with third party systems
- Database independence
- Lower total cost of ownership
