SMS - Short message service

For 8 years MGt has seamlessly delivered intelligent mobile communications via SMS into its robust multi-channel customer platform.

Before many operators could fully develop this channel, MGt’s technology team integrated SMS into its core systems allowing customers to order, confirm and purchase broadcast content on digital satellite and terrestrial TV platforms.

Customer retention is a key business driver for many clients. Branded texts that improve the customer experience with a welcome message, notice of service changes, product updates etc. represent an efficient way to keep customers involved with your brand. The proliferation of mobile and smart phones sees SMS increasingly becoming a medium of choice for customers who demand engagement on the move. You can trust MGt to deploy this technology in an effective, compliant and efficient way.

From a service provider's point of view, supporting high volume and complex calls can be costly to manage and maintain. At MGt, we recognise the need for customer support to be as highly automated as possible as well as easily scalable to meet fluctuating demand. The ability to manage basic calls through automated services means that the high value and complex calls can be routed to an agent thus enabling opportunities to up-sell and cross-sell new services. This in turn improves customer satisfaction through improved efficiency as well as drives new revenues through maximising conversion of new sales opportunities.